Meet The Team: Diego Piersanti

Introducing Diego Piersanti, Ferwood USA’s Key Accounts Manager. When he’s not competing in muddy obstacle courses and completing 10k charity runs, you’ll find Diego traveling the world to find the best culinary delights with his wife, Samilla. 

A self-proclaimed adrenaline junky who enjoys parachuting and bungy jumping, Diego’s natural curiosity and zest for life has seen him hone his technical sales and mechanical skills for over 20 years across Europe and the Middle East.

Starting his working life as a Production Manager in a marble processing plant in Italy before embarking on a career in machinery sales with Biesse, Diego gained valuable experience working with a wide range of machinery. “It was my first proper job and I got a lot out of it. It gave me a real insight into how a production facility works and what those running the machines and managing the workers really need. It’s these intricate details that allow me to add real value to the clients I work with.”

But, it was only after helping his Grandfather sell his manufacturing business six years later that Diego’s passion for sales really took hold. “At school, I had a genuine interest in Economics – I like numbers – but it was my ability to problem-solve that gave me real job satisfaction. Now, I thrive on companies setting me challenging production goals. It can often seem like an unsolvable puzzle but when you find the missing piece, it’s the best feeling.”

A decade later, Diego embarked on his next career milestone: developing a brand new market for SCM in the Middle East. “It was my job to set-up a new branch in Dubai that could service customers and support a growing dealer network. I had to develop the capacity to deliver technical solutions to customers quickly and support a wide range of businesses. By the time I left to become a Key Accounts Manager at SCM UK, I’d doubled the market turnover and managed a growing team. It was an amazing experience that allowed me to grow both personally and professionally.”

Fast forward another six years and he set his sights on a new challenge: the new Key Accounts Manager for Ferwood USA. “I strongly believe the American Dream is still alive and kicking. I share my passion and enthusiasm for the American market with Ferwood."

When asked to describe himself in three words, Diego said: Ambitious, hardworking and fun. We couldn’t agree more. With a twinkle in his eye and fire in his belly, we’re excited to welcome Diego to the Ferwood Family.